Wednesday, 30 June 2010

Are embargo breaks bad for science?

The European Society of Human Reproduction and Embryology (ESHRE)’s very public ticking off of Jonathan Leake for breaking an embargo has prompted an angry reaction from some journalists; they have cleared Leake of breaking an embargo, because he had no access to embargoed material, and some have even called for ESHRE to apologise for their public rebuke. So once again the thorny issue of embargoes has raised its head, reminding us that journalists and science press officers are fundamentally different animals.

Now I like Jonathan Leake a lot, and have worked with him on many good science stories over the years, but he is a serial embargo breaker and I mean serial. Countless press officers could probably confirm Leake’s claim that he did not take this story from embargoed material because he no longer has access to any! Every scientific journal I know and many scientific bodies, including the SMC, have long since removed Leake from their press lists – as had ESHRE. The fact that he therefore operates outside the embargo system means that he is free to break embargoes wherever he chooses – a state of affairs he exploits to full effect; and one that is perhaps not quite as brave and intrepid as it first appears. Yes, we would all like to see more investigative journalism, with less reliance on press releases and PR, but do we really want it to look like this?

As with every high profile embargo break, and the debate that follows, it is complicated. And this case is no different. But whatever the truth about exactly how it came about, if Leake knew this story was under embargo and ran it anyway then in my book that qualifies as an embargo break! I might even speculate further and suggest it was possibly because it was under embargo that he ran it. The story made a good front page splash for two reasons: firstly, because it’s a great story, but secondly because it meant the Sunday Times beat their competitors to it. Leake is a science reporter of long standing who knows the rules of scientific conferences, and he probably knew that his colleagues at the Times and all those science reporters sent to Rome by their papers would be waiting for that embargo to lift.

I am not saying that there are never any exonerating circumstances for embargo breaks, and the SMC considers its response on a case by case basis. We decided not to act against the science reporters on the Times last year when their Scottish editor and a freelancer ran a front page splash on a vitamin D study due to be launched at the SMC the next day. Our enquiries revealed that one of the authors had been in close contact with the Scottish editor for some months and had long promised him an exclusive when the study made it into a journal. However, we did act against a former Telegraph health editor who splashed a hotly awaited Nuffield report on premature babies before our embargoed briefing - 24 hours before the embargo was due to lift. On this occasion the journalist in question had registered for the embargoed briefing but was allegedly handed an unembargoed report by a contact the night before. Despite fierce protests from her Telegraph colleagues, the SMC banned the offending journalist for three months. We then made it clear to all reporters using the SMC that if they made the decision to run a story they clearly knew to be embargoed in advance of an SMC briefing – thus ruining a briefing that may have been months in the making and depriving the entire media of a important public health story – we would have no choice but to remove them from our lists. The message is simple: run the splash but pay the price!

And here’s the thing – I don’t want to start bleating about the importance of the work done by the SMC, and god forbid I should even suggest that journalists have responsibilities to the public, but I would ask commentators to at least reflect about the consequences of embargo breaks on individual science stories. The SMC’s job is to work with scientists to help them ensure their science is covered in the most accurate and evidence-based way by the news media. In the Telegraph case, the scientists who had spent a year producing a thoughtful and sensitive report addressing whether babies under 24 weeks should be left to die suddenly found themselves catapulted onto the front pages and into the broadcast media before having had any chance to explain their findings to the whole of the news media in a considered way. The Telegraph got their splash ahead of the others at the expense of the public and policy makers getting access to the nuanced findings of this important report. Last week the SMC in fact ran a press briefing for journalists registered for ESHRE, where three leading fertility experts urged caution and care with the reporting of the ovarian reserves story. None of those caveats or caution showed up in Leake’s article or the subsequent broadcast and comment pieces that followed his report. In other words, embargo breaks have a huge effect on a story – on where it appears and how it appears. And it's particularly serious when this happens with research that has important implications for patients that need to be properly explained and put into context.

There are also broader issues here. What does it mean for the embargo system as a whole if one science reporter operates not just outside it but is completely immune to it? I know of several science reporters who are now being encouraged to break embargoes by their editors for fear of regularly losing out to the Sunday Times. I am all for replacing the embargo system with something better – whatever that might be – but there is a difference between a planned revolution and chaotic system collapse, something that will surely happen soon if no Monday paper can rely on an embargo being held.

It has also raised the issue of original journalism and ‘hunting for stories’, but surely the Sunday Times splash is not that? Running a story the rest of the media have access to, and simply doing it 24 hours before anyone else, is about as far away from original reporting as I can imagine. When I set up and ran the debate on embargoes at the World Conference of Science Journalists last June I actually wanted to side with the impassioned anti-embargo duo of Richard Horton and Vincent Kiernan who gave us a glorious idealistic vision of science reporting, freed from the shackles of the ‘diary’ story and free to roam the laboratories of the world in search of stories. I also think many science reporters share that dream, but turning it into a reality is easier said than done, as demonstrated by Richard Horton himself who continues to edit a journal whose embargoes are vigorously enforced!

The irony here is that Jonathan Leake does have the time to seek these stories out. I know embargoes often don’t work for Sunday newspapers – and that must be incredibly frustrating – but that disadvantage is surely outweighed by the luxury of time to find stories? Indeed Leake does sometimes do it; he attends scientific conferences like AAAS and manages to track down stories not being covered by the dailies. He does find good stories – but he also grabs a lot of low-hanging fruit and this should not be applauded.

Emma Mason and Mary Rice, the ESHRE press officers being chastised for their rebuke of Leake, are two of the best, most experienced science press officers I know, and have transformed journalists’ experience of ESHRE's conference into a well managed operation. Perhaps there are lessons learned about how information and abstracts from a conference are distributed – but even more likely than this the experience will make ESHRE and others look for even stronger methods to protect their embargoes.

I am sure before long we will be having this debate again – the embargo, as we would all freely admit, is not a perfect system. But many journalists, much as they may dislike it, would also admit that it is incredibly helpful given the time pressures they are under. And until we can come up with something better, it’s all we’ve got.

5 comments:

Paul said...

Fiona

You can hold my old friend Leake responsible for many things (he once ran a story headlined, “Revealed: Robin Hood was Gay” based on an old poem which characterised his band of men as “merry”, for instance). But breaking embargos he did not sign up for in the first place is not one of them. You say it yourself:

"I know embargoes often don’t work for Sunday newspapers – and that must be incredibly frustrating"

"The fact that he (Leake) operates outside the embargo system means that he is free to break embargoes wherever he chooses"

Nyama said...

Hello Fiona. When I first read this I was going to comment that you are a very stupid woman, but on reflection I realise that, on the contrary, you are jolly clever -- how else could you manage to persuade people to pay you for writing the utter bollocks you come out with? So, well done! Although, of course, any thinking person can see that you write bollocks. Which says a lot about your clients ... [I wonder if you'll censor this? Seems suspicious that there's only one comment on your post.]

stephen said...

How is writing a story about information already in the public domain (the website Jonathan got the details from) remotely linked with breaking an embargo to which he is not a party?

Working regularly with technology transfer contracts (specifically in the area of IP and new technologies) I would draw a parallel between this and the use of confidentiality clauses in agreements - yes there is a responsibility (nay, a legal obligation) to not release/distribute confidential information, however, this responsibility/obligation becomes null and void the moment such information enters the public domain. If anyone is responsible for breaching this embargo, then surely it would be the person/persons responsible for publishing it on the website in the first place.

jane said...

There is a simple solution here (although I accept it's one that doesn't work well for conferences) - any embargo is much less likely to be broken if organisations are able to avoid Monday stories.

The Sundays operate on a different agenda (I used to work on a regional one!) and have no interest in adhering to what the rest of us regard as established rules.

FYI I don't know Jonathan and have no axe to grind (we were probably able to give the story a better run on the Sunday, and Today still interviewed the researchers on the Monday - but breaks like this do cause hassle behind the scenes).

Coimbra S. said...

Well done, Fiona. In the non-profit science PR world, we regularly share lessons learned, using our cautionary Jonathan Leake stories to teach youngsters just starting in the business.I admire his enterprising spirit, just not when applied to the studies we are releasing. In debating the value of the embargo, want to put in a good word for the embargo for leveling the global playing field. Reporters in Cameroon, China, Argentina and Poland regularly cover news that would have appeared as wire stories in their publications just ten years ago. Embargoed news, much of it distributed via EurekAlert! and Alpha Galileo has opened up science journalism to the world, and made the stories more relevant to the publics and policymakers in developing countries. Some of this information--health and agriculture interventions, for instance--can save lives. So, three cheers for the embargo. May the well-named Mr. Leake continue his lonely battle for exclusives, but may we prevail.Coimbra Sirica